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Project Strategy
The proposed approach combined structured production planning for printed coupons with iterative Agile development for the digital experience.
The print workstream followed a sequential schedule to support final approvals, vendor coordination, quality assurance, and distribution. The digital workstream emphasized user stories, wireframing, interactive prototypes, usability testing, technical integration, and feedback-driven improvements.
Planning & Execution
The project plan outlined two parallel workstreams, including task assignments, dependencies, milestones, stakeholder reviews, and delivery expectations.
A nine-person agency team supported the proposed execution, with responsibilities spanning creative direction, UX research, design, project management, and web development.
Success Metrics
The project established measurable targets to evaluate performance:
20% printed coupon redemption within the first month
15% digital coupon redemption within the first month
25% digital feature engagement among app users within three months
3 months for printed coupon delivery
5–7 months for digital integration
Key Takeaway
This case study demonstrates how project planning can balance creative objectives, technical requirements, financial constraints, and customer needs. By selecting appropriate delivery methods for different workstreams, the proposed strategy provides a structured foundation for managing a complex, cross-functional initiative.
