GAME DESIGN · UX RESEARCH · PRODUCT OPERATIONS
Designing experiences.
Building what's next.
I’m Sofia Greco — a producer, game developer, and interactive media designer working across games, web experiences, user research, and creative production.
Design · Development · Leadership
BASED IN ARIZONA · OPEN TO RELOCATION01 / Game Design & Development
Ideas made real.
Featured Projects
From interactive worlds to research-driven experiences and complex operations.
02 / UX/UI design and research
Featured Projects
Tools & Methodologies: Wireframing, Interactive Prototyping, Material Design, User Flows, Information Architecture, MVP Planning, User-Centered Design
PROJECT OVERVIEW
Designing two interconnected digital products to modernize how a festival operates behind the scenes and how attendees experience it.
The Wildbloom Festival Series project explores the design of a connected digital ecosystem consisting of two distinct but complementary products: an internal administrative management platform and a consumer-facing festival attendee application.
Developed as part of Arizona State University's graduate-level GIT 520 course, this project simulates a professional agency-client engagement in which Sun Devil Design is tasked with modernizing Wildbloom's digital infrastructure.
The central design challenge extends beyond creating visually appealing interfaces. Wildbloom's existing content management process relies on manually coded website updates, requiring developer involvement whenever festival information changes. This creates operational inefficiencies, limits the organization's flexibility, and makes it difficult to maintain consistent information across digital channels.
The proposed solution introduces a centralized administrative tool that enables festival employees to independently manage event details, vendors, musical acts, and associated media. This information is intended to support both the future attendee application and the public-facing website.
The second product, a mobile attendee experience, translates that centralized information into an intuitive interface where festivalgoers can discover events, explore performers and vendors, and purchase tickets.
Together, these products illustrate how thoughtful UX/UI design can connect internal business operations with customer-facing experiences.
Description: A collaborative interactive art history experience designed to help users explore artistic movements, artists, and artwork through a chronological timeline. Our team developed site maps, user flows, wireframes, and interactive prototypes, refining the experience through two rounds of usability testing.
THE CHALLENGE
Create an engaging, intuitive way to explore art history while balancing educational content, accessibility, and navigation across multiple interconnected pages.
MY CONTRIBUTION
Led a six-person team on the UX design process, including user-flow planning, prototype development, and usability-driven improvements.
PROCESS & DECISIONS
Developed a four-level site structure and progressed from low- to high-fidelity designs. Testing informed improvements to navigation, artwork imagery, interactive elements, and content organization.
03/ Product & Project Management
Project Management | Timeline Development | Resource Allocation | Notion ↗
This collection of project management exercises demonstrates my approach to organizing complex schedules, coordinating responsibilities, and translating project requirements into actionable timelines.
Using Notion, I developed structured task-management systems for two distinct scenarios: a dual-format coupon incentive program and a large-scale wedding event. Both required detailed scheduling, resource allocation, deadline management, and consideration of overlapping activities.
For the ACME Coupon Incentive Program, I organized separate print production and digital development workflows, establishing task assignments, start dates, deadlines, and progress-tracking systems across creative, technical, and project management responsibilities.
For the event timeline exercise, I developed a detailed operational schedule coordinating venue preparation, catering, vendors, entertainment, photography, ceremony activities, and event breakdown. The timeline accounted for dependencies, simultaneous tasks, staffing requirements, and time-sensitive transitions.
Together, these exercises highlight my ability to use digital project management tools to build organized, practical workflows that support cross-functional coordination and efficient execution.
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