Image 1 of 10
Image 2 of 10
Image 3 of 10
Image 4 of 10
Image 5 of 10
Image 6 of 10
Image 7 of 10
Image 8 of 10
Image 9 of 10
Image 10 of 10
Wildbloom Festival Series | End-to-End Product Design, UX Strategy & Interactive Prototyping
The Wildbloom Festival Series project began with a complex operational challenge: the organization relied on developers to manually update festival information, creating inefficiencies in managing events, musical acts, vendors, and promotional content. Working from a simulated agency-client brief for Sun Devil Design, I approached this challenge from both a UX and product strategy perspective, helping translate business requirements into a connected digital ecosystem consisting of an internal administrative platform and a consumer-facing mobile application.
My responsibilities included analyzing the client's operational needs, defining essential minimum viable product (MVP) functionality, developing information architecture, and planning user flows for two distinct audiences.
I prioritized the administrative platform as the foundation of the ecosystem, ensuring that festival information could be centrally managed and eventually reused across the attendee application and public-facing website. This strategic approach demonstrates my ability to connect user-centered design with business objectives, product planning, and scalable digital experiences.
01 / Product Strategy & UX Architecture
For the Wildbloom administrative platform, I focused on designing a structured content-management experience that would allow festival employees to independently organize and maintain event information without relying on developers for routine updates. The proposed system needed to accommodate interconnected content, including festival schedules, performer profiles, vendor information, and associated imagery, while maintaining a clear and intuitive interface for employees managing multiple events.
Using Material Design principles, I approached wireframing and interactive prototyping with an emphasis on usability, consistency, and efficient workflows. My design responsibilities included organizing interface hierarchies, establishing navigation patterns, and considering how reusable content structures could support multiple digital products.
02 / Administrative Platform Design
For the Wildbloom Festival attendee application, I designed a high-fidelity mobile experience in Figma that combines expressive visual design with functional, user-centered interactions. I developed interconnected screens covering account registration, password validation, email verification, festival discovery, musical artist lineups, event features, ticket selection, shopping cart management, billing, payment processing, purchase confirmation, and digital ticket access. The interface incorporates a distinctive floral visual identity, burgundy accents, structured navigation, and consistent components to create a cohesive experience across the application.
Beyond individual screen design, I developed interactive prototype flows demonstrating how attendees would navigate the application from initial onboarding through ticket purchase and confirmation. I incorporated error states, form validation feedback, ticket quantity restrictions, alternative purchasing options, and post-purchase interactions to communicate realistic user scenarios. I also designed sponsor displays and future festival announcement screens to extend the experience beyond a single transaction. This work highlights my capabilities in mobile UX/UI design, interaction design, visual hierarchy, user journey development, and high-fidelity prototyping.
03 / Mobile App UX/UI & Interactive Prototyping
